Taylor Morrison

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Social Media Manager

at Taylor Morrison

Posted: 11/12/2020
Job Status: Full Time
Job Reference #: R0006698
Keywords:

Job Description

Job Description Summary

As a Social Media Manager working for Taylor Morrison you will lead the organization’s social strategy and execution for one of the nation’s leading home building brands. The ideal candidate has hands-on experience managing a brand's social media identity, planning and executing all aspects of organic and paid social across channels, has strong copywriting skills, a creative eye, and desire to learn and grow with the rapidly changing social media landscape.

The Social Media Manager will develop and execute a content strategy that aligns with and supports the Taylor Morrison brand. Responsibilities include community growth and care, development and execution of social strategy, and reporting on performance and analytics to inform decision making. Reporting to the National Brand Marketing Director, the Social Media Manager will ensure social media strategies align with branding and messaging objectives.

If you’re eager to help us build and position our incredible brand across all social media outlets-than we want to speak with you!

Job Details

We trust that as a Social Media Manager you will: (responsibilities)

  • Develop a holistic social media strategy and platform specific tactics (Instagram, Facebook, Twitter, YouTube, Pinterest, etc.) for more than 100 national and market level channels
  • Create campaigns that align with brand communication, messaging, tone of voice and company initiatives
  • Decide which content to promote with paid advertising and test to optimize strategy
  • Grow and engage the Taylor Morrison social community
  • Identify and cultivate our target audiences
  • Monitor conversations and trends across social media platforms to timely respond and inform relevant internal teams of questions, product suggestions, story ideas and trending topics
  • Identify and set platform specific goals and KPIs
  • Create social media ad copy and work with in-house design team on industry leading graphics
  • Manage monthly content calendar and support asset creation/curation efforts
  • Active listening, engagement and analysis including ad performance on a daily basis
  • Collaborate with Marcomm team to develop and implement online initiatives to support strategic partners
  • Monitor social media platforms to identify top performing posts to make recommendations on future content and media spend; note potential trends and consumer insights
  • Share weekly, monthly, and quarterly performance updates, including wins, learnings, and opportunities for improvement
  • You are willing to perform other duties as assigned

What you will need: (competencies, behaviors & attributes) 

  • Communication
  • Creativity
  • Customer Focus
  • Detail Oriented
  • Drive for Results
  • Priority Setting
  • Self-Knowledge

About you:

  • 5+ years of experience in social media and community management
  • Experience in paid media
  • Experience in social monitoring/listening/management tools and reporting
  • Highly creative
  • A portfolio that demonstrates a unique eye for creating engaging social content for a brand
  • Bachelor’s Degree in Marketing, PR, Communications, or related degree
  • Excellent writing skills - including copywriting, editing and proofreading
  • Proficiency in the use of Microsoft Office
  • In-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.), and how to use each platform for various objectives
  • Experience with the Facebook Business Manager and all of its components
  • Ability to work independently as well as in groups to bring projects to fruition

FLSA Status: Exempt

Will have responsibilities such as:

  • Interviewing, selecting, and training employees;
  • Setting rates of pay and hours of work;
  • Appraising productivity; handling employee grievances or complaints, or disciplining employees;
  • Determining work techniques;
  • Planning the work;
  • Apportioning work among employees;
  • Determining the types of equipment to be used in performing work, or materials needed;
  • Planning budgets for work;
  • Monitoring work for legal or regulatory compliance;
  • Providing for safety and security of the workplace

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

  • Report to Division/Corporate Office/Community daily and adhere to schedule
  • Ability to oversee direct reports daily and provide guidance as needed
  • Ability to access, input, and retrieve information from a computer and/or electronic device
  • Ability to have face to face conversations with customers, co-workers and higher level manager
  • Ability to sit or stand for long periods of time and move around work environment as needed
  • Ability to operate a motor vehicle
  • Comply with company policies and procedure

Physical Demands:

  • Must be able to able to remain in a stationary position 50% of the time
  • The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job.  They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first.  In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

  • Competitive Compensation
  • Health Care - Medical/Dental/Vision/Prescription Drug Coverage
  • 401(k) with Company Matching Contributions
  • Flexible Spending Accounts
  • Disability Programs
  • Employee & Dependent Life Insurance
  • Vacation & Company Holidays
  • Tuition Reimbursement
  • Employee Home Purchase Rebate Program
  • Home Mortgage Program
  • Employee Assistance Program (EAP)

Welcome to the Taylor Morrison, Inc. Career Portal

In order to be the best in the industry, you have to surround yourself with the best people. At Taylor Morrison, Inc., we are committed to being the best North American homebuilder as measured by our employees, customers, shareholders, and business partners.

Headquartered in Scottsdale, Arizona, Taylor Morrison Home Corporation operates in the U.S. under the Taylor Morrison and Darling Homes brands. Taylor Morrison is a builder and developer of single-family detached and attached homes serving a wide array of customers including first-time, move-up, luxury, and active adult customers. Taylor Morrison divisions operate in Arizona, California, Colorado, Florida, Georgia, Illinois, North Carolina and Texas. Darling Homes serves move-up and luxury homebuyers in Texas. In addition, Taylor Morrison also offers home financing though Taylor Morrison Home Funding, providing professional and knowledgeable home mortgage options.

Taylor Morrison, Inc. is always looking for dedicated professionals who share our values.  Please use our Career Portal to view current job openings and apply for positions online.

Thank you for considering a career with Taylor Morrison, Inc.!

For more information about Taylor Morrison please visit www.taylormorrison.com.



Posted 30+ Days Ago

Full time

R0006698

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