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Associate Dir. Of Sales

at HCareers

Posted: 9/29/2020
Job Reference #: 9447_1532116
Categories: Sales
Keywords: sales, outside sales

Job Description

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. www.highgate.com .


Hotel Effie was thoughtfully designed and created by its owners to welcome all guests of Sandestin Golf and Beach Resort to a new hotel experience that exemplifies genuine southern hospitality and exceptional service wrapped in comfortable luxury that feels like coming home.

This special community offers something for everyone, from bayside activities, emerald green water, sugar-white sandy beaches, golf courses, plentiful sunshine and nights to remember during special events. Located adjacent to the Baytowne Conference Center and nestled in the heart of the world-famous Sandestin Golf and Beach Resort, Hotel Effie Sandestin is a thoughtfully designed 250-room hotel, featuring a full-service spa, 20,000 sq. ft. of meeting space and signature restaurant by acclaimed two-time James Beard Award-winning Chef, Hugh Acheson. The popular community of Sandestin Golf and Beach Resort readies itself to offer a new hospitality experience in 2020.

Employment Status



Join Highgate as we enter Sandestin, Florida! The Associate Director, Sales will sell conference space and room nights to interested conference group of varying sizes and from all over the world. In addition, the roll will solicit business that enables the hotel to meet and/or exceed revenue goals in leisure transient rooms and ancillary hotel revenues as well as take an overall leadership role within the hotel management team. Would also prefer that the candidate has 3+ years' experience in the luxury leisure travel market as well as selling to corporate and association meeting planners.


    - Builds the department top line revenue by adhering to sales strategy guidelines set forth by the Executive Director of Resort Sales. Identifies revenue opportunities for the resort based on the event.
    - Solicit new and existing travel agency accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site visits and written communication, trade shows.
    - Direct the identification, sales efforts, and relationships with individual travel producers including travel management accounts, retail travel agents, consortiums, and wholesalers.
    - Prepare correspondence to leisure accounts in timely manner.
    - Establish Leisure Travel Marketing and Action Plans.
    - Account management using Demand 360 and Opera management software.
    - Prospect for new business, creating new leads and awareness of the hotel
    - Travel to strategic trade shows and customer events.
    - Targets accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
    - Partners with counterpart to effectively manage the business opportunity.
    - Responds to and manages larger and more complex incoming opportunities for the property, such as long stay Villa and Suite bookings.
    - Meets and exceeds individual room night goals. Effectively manages customer budgets to maximize revenue and meet customer needs and identify opportunities to up-sell products and services throughout the sales
    - Exceeds company minimum standards with the Shoptalk sales
    - Understands the overall market in which they sell - competitors' strengths and weaknesses, economic trends, supply and demand,
    - Builds and strengthens relationships with existing and new customers to include sales calls, entertainment, FAM trips, trade shows, etc. Conducts customer site inspections
    - Excels at proactive selling. Targets key accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation. Proactively identifies, qualifies, and solicits new business to achieve personal and resort room night goals. Focuses on accounts with larger potential sales
    - Responds to incoming inquiries within their market segment and assists other sales managers in times of need.
    - Ensure prospecting call goals are achieved. Schedule time (on a weekly basis) to focus on solicitation process. Use all resources provided and be creative in uncovering new leads for the
    - Actively engage in-market with customers through one on one appointments, attendance at appropriate specific events, luncheons and/or trade
    - Travel into markets, when needed, to ensure expanded exposure for the Resort. Execute all travel in order to ensure maximization of customer
    - Closes the best opportunities for the resort based on market conditions and resort
    - Accurately forecasts group sleeping rooms and revenue for his/her groups prior to the turnover and continues to be a part in this process after the
    - Comprehends budgets as needed to assist in the financial management of department. Understands the impact of department's role in the overall resort financial goals and objectives and manages to achieve or exceed budgeted
    - Ensures a high level of customer satisfaction and builds long-term mutually beneficial customer relationships to support future revenue
    - Follows up with customer post-event.
    - Makes presence known to customer at all times during this process. Greets customer during the event phase and hands-off to the catering & conference services department for the execution of details. Is available to solve problems and/or suggest alternatives to previous
    - Displays leadership in guest hospitality and ensures consistent, high-level service throughout all phases of resort events. Ensures products and services sold to the clients meet or exceed their expectations, create loyalty and leads to increased market
    - Sets a positive example for guest
    - Interacts with guests to obtain feedback on product quality and service levels. Effectively responds to and handles guest problems and
    - Empowers others to provide excellent customer service. Ensures internal customers understand expectations and
    - Participates in the development and implementation of corrective action
    - Emphasizes guest satisfaction during all departmental meetings and focuses on continuous
    - Utilizes Delphi to capture and manage customer information on a daily
    - Adheres to all standards, policies, and procedures (SOPs,).
    - Effectively uses sales resources and administrative/support
    - Approaches work with a sense of urgency and
    - Allocates time and resources effectively when faced with competing
    - Overcomes obstacles to accomplish challenging
    - Follows through on inquiries, requests, and complaints in a timely
    - Other duties as assigned

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!